In the technology arms race of high frequency and algorithmic trading, media has focused a lot on how close trading computers are set up to the order matching stations and the lightning speed of trade execution. There is a lot of horsepower in those computers, no doubt about it.
But a bottleneck for trading on news would be having a dumb human reading a news release and figuring out what inputs to feed into the computers. Why have a human do what a computer can do faster, right Skynet?
Enter the business of providing Machine Readable News (MRN). Data providers can sign you up to receive news releases in a format that your trading computer can digest in the blink of an eye.