I penned an article for The Globe And Mail featuring some of the work of Dr. Avni Shah, who was a recent guest on my podcast (episode 70). Specifically, we talked about her work on the pain of paying.
For some additional background information, the gentleman mentioned in the article (Don Wright) who never used a bank machine in his life, was actually an old colleague of mine. When I was just starting as a stockbroker at ScotiaMcLeod many moons ago, he was one of the veterans in the office. On occasion a bunch of us would head to the food court for lunch. He never paid with a card, always cash.
He explained his rationale to me back then, and it always stuck with me. When I spoke to Dr. Shah about her research, it instantly reminded me of my friend Don. So I looked him up when writing the article and I was happy, and impressed, to see how on point his thinking was with the research.
I don’t think I ever posted the link to the podcast with Dr. Shah on the blog, so here it is below.